How to advertise your e-business
by Diana Serban
If you are reading this, you probably have already seen our previous blog post: How to open an online business, where we took you on a trip in the fascinating world of the e-businesses. We guided you through the steps you should consider when opening an e-shop and the benefits of running your business from the comfort of your own home.
Assuming that now you are a business owner, we have some new piece of advice for you, since you need to know how to attract your clients.
You are probably looking for ideas, tactics and strategies for marketing your e-shop. While online marketing has significantly changed over the years, the industry depends on one clear feature: user experience.
The user experience matters so much and according to multiple studies, online shoppers will stay on a website if they find the design to be attractive. E-commerce creates an even playing field, providing brands with a great opportunity for attracting loyal clients.
But first of all, you have to concentrate on the first things you need to do when you start advertising your online business.
The days when people had the savage instinct to buy a specific product after seeing it on TV or reading about it in a newspaper ad are long gone.
That is the reason why you need to advertise your company online, to drive traffic to your site and build brand awareness.
Creating high-quality content about your business can be a starting point in advertising your products because you will use this material on your website, blog and social media.
Once you know by heart the industry you work in, you can post articles or case studies related to your domain on forums on the internet, engaging potential clients and letting everyone know you exist, as a brand. This way, you increase the visibility of your business.
There are numerous strategies meant to bring you a lot of exposure on social media and influence customers in making buying decisions, but we will focus on what is essential for you, as a newcomer.
Read on to find out how you can market your e-commerce store today.
Below, we will talk about a few different tactics and specific ways that you can take advantage of for advertising your business online.
Step 1. Believe in the power of SEO.
Search engine optimization increases the visibility of your website to users of a search engine (Google, Bing, Yahoo) and improves the organic search results. This allows your brand to be found among many others, just like yours.
Step 2. Stand out for relevant customers.
Target your ads to attract the right customers for your business by using Google AdWords. This will ensure that viewers of your ad will click on it and visit your website.
Step 3. Step through the “doors” of other related websites.
You can choose to pay for advertisements on other business owner’s website to establish your online presence and connect with consumers. Paying for ads in a local online news website by sending out press releases or displaying ads is also a viable option.
Step 4. Use social media advertising.
Social media has become a necessary part of doing business. Creating exciting and engaging profiles for your brand should be your primary motivation behind all your efforts to promote your business.
You should consider Facebook as the most informative part of your social media presence.
As a business owner, you must make sure that every section of your profile is completed, including a visual identity for your cover and profile photo. Your profile should be filled with relevant posts, such as updates about your business and events.
Briefly update your Twitter and Instagram profiles with new products and keep in mind to use hashtags, to reach as many potential customers as possible, in an effective way.
LinkedIn is considered the most professional of the social media platforms and you can gain recognition and connect yourself with the right people that will help you reach your goals. Publishing content on LinkedIn helps to streamline your blogging into B2B focused presence.
Step 5. Create a blog.
Having well-written and original articles, published consistently, is the perfect way to draw customers’ attention and maintain their interest in your brand. Bring your business to life and interact with potential customers by sharing your own experiences with your products.
Step 6. Start discussing on forums.
Forums are meant to address different topics based on the participants’ interests and they are a great way to promote your expertise and communication skills. People will appreciate your desire to be truly helpful and by participating in the conversation as well, you will build their trust and also your online reputation.
Step 7. Connect with customers.
Respond to people’s questions, feedback or comments and do not hesitate to defend your business if necessary, remaining diplomatic and polite. You want to display the idea that your business provides great customer service. Remember to always say “thank you” to those who leave reviews, even if they are not always positive and show appreciation for the fact that people take their time to share their thoughts with you. By doing this, your current and potential customers see that your company values genuine feedback.
Step 8. Enjoy the benefits of a targeted email.
Targeted emails are a free way to provide your business with the highest rate of return on the time and effort spent to create and distribute them. Email marketing is a form of Internet marketing that is used for sending email messages to acquire new customers and communicate with existing clients in a highly personalized way. Most consumers prefer to get business communications through this channel, so now is the perfect time to start sending relevant messages to subscribers, that will evoke a response and build relationship.
Last but not least, you shouldn’t underestimate the power of offline marketing. Even if you own an e-business and our lives are experiencing a shift to the online space, we still exist and interact in the real world.
In business meetings, professional events, or simple human interaction, people still have the custom of exchanging business cards. It is such an effective way to tell everyone what your business is about. Get a creative business card and whenever you meet new people, pass them one. Make sure your card speaks for your brand and emphasizes how your products can respond to their needs.
These are some conventional but powerful ways to advertise your online business. If you are looking to increase your online presence and make some profit, you will need to make use of advertising to achieve your objective.
It will take time, but if you are passionate about what you are doing and you are adding value to the e-commerce market, the results will not betray your efforts.
So dive right in and start now to make the presence of your business known!